Since 2017, NNIstudio has been much more than fashion. We stand for an alternative to the fast pace and throwaway mentality of the industry and create clothing that lasts - for you, the environment and the future.
But what does "good" mean to us? Good means that every detail counts. Good is clothing that is made to such a high quality that it will last for years and remain your constant companion. It is when precision and dedication go into every seam and we choose materials that are long-lasting and sustainable. Good is timeless design that brings joy year after year and the knowledge that repair takes priority over replacement. Good is the feeling of holding something valuable in your hands - a statement against the short-lived nature of the fashion world. And good is when you immediately feel and know that we have already taken care of all of this.
Our commitment to sustainability began before it became a trend.
NNIstudio was founded in 2017 by Daniela Johanni as part of a "Designer in Residence" program in Thuringia - with a clear commitment to quality and longevity. Since 2018, we have been designing every step ourselves from Trier, from the first sketch to production. Our store opened in 2019 to offer you a space where you can experience our collections directly and receive personal advice.
Classics that are made for the future – beyond fast trends.
Our vision is to create fashion that endures regardless of short-lived trends. With a clear focus on minimalism and the highest quality, we design reinterpreted classics that stand the test of time. All of our collections are 100% made in Germany, making a real contribution to more responsibility in the fashion world. For us, sustainable fashion means more than materials - it means real values, consideration for people and nature, and the creation of a better future. Our goal: clothing that lasts - for you, for us, and for a more sustainable world.
Fair. Transparent. Honest.
At NNIstudio you get fashion without any detours and prices without secrets. Our prices are fairly calculated and rely on full transparency - from the material to the production to transport and logistics.
We consciously avoid resale and high trading margins. Instead, our clothes come directly to you so that you receive high-quality products at a fair price.
Our focus is on fair wages for everyone involved and a clear, understandable price structure. Artificial discounts or hidden costs? Not with us. Instead, we calculate each collection individually and offer you fashion that shows its true value.
THE NNI STUDIO TEAM
Behind every design, every seam and every detail is our team - a group of creative minds and experienced craftsmen who create with dedication and passion for what you wear. From the first draft to the final fitting, we work hand in hand to create fashion that not only looks good, but also feels good. For us, every piece of clothing is more than just fashion - it is a work of art that tells a story and stays with you for a long time. Get to know us and discover the people behind NNIstudio who work with heart and hand every day on the future of fashion.